Shaping Our Future
Members are encouraged to get involved with our three active committees to shape the future of estate whiskey.
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Marketing
The Marketing Committee is responsible for advancing the Alliance's visibility and growth. Its duties encompass organizing Alliance events, attracting new Members, coordinating public relations, enhancing consumer awareness and overseeing various promotional initiatives. The committee also manages the Alliance's online presence through its website. -
Research and Education
The Research and Education Committee guides the Alliance's scientific and educational initiatives. It identifies and prioritizes research and education goals, solicits and evaluates proposals for Alliance Research, and advises the Advisory Council on project selection and intellectual property matters. -
Certification
The Certification Committee advises on matters related to the Estate Whiskey certification program to ensure that processes and documentation requirements are closely adhered to in everyday practice by distilleries and their suppliers with certified products.
